In This Section
Hot off the Press
College Brand Ambassadors Help Your Business Reach the Youth Market
Posted on 02/21/2011
Marketing to college students can prove to be extremely difficult. If your business could benefit from having 18-24 year olds as customers, you may be struggling to attract the youth market to the point of giving up. You’re not alone, but you can be a business that does something about it, and in turn control the college demographic in your market. Employing college brand ambassadors can be an effective marketing tool in reaching college students. Here are some ways college brand ambassadors can get you business.
College brand ambassadors are the target market.
When trying to reach a target market, why not get help from someone in that demographic? Talk to your college brand ambassador to come up with ideas on how you can effectively reach students. Often, marketing activities center around the ambassadors going out and interacting with students with your product in hand.
College brand ambassadors know everyone.
One of the most important things to look at when hiring a brand ambassador is their involvement on campus. The more groups and organizations they’re involved with, the more they’ll be in front of your target audience. The ambassadors can generate buzz just by talking about your products in these groups. Just make sure your brand ambassadors believe in your product or you’ll get nowhere.
College brand ambassadors are cost efficient.
Most college students are eager to get a job for the experience and will work for little pay. Additionally, most marketing ideas will either be viral, guerilla or social media based. These tactics are less expensive than more traditional marketing ideas, and will help you capitalize on a market that most businesses don’t know how to reach.